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Welcome to New Brunswick

TradeSmart - The Travel Trade Supplier Certification Program

Discover Market Ready Product
When you see the TradeSmart logo, it means that you are dealing with a company that has met the rigorous criteria of New Brunswick’s TradeSmart Program. This select group of suppliers has contractually committed to uphold the TradeSmart standards in all their dealings with you, the Tour Operator. TradeSmart criteria cover a wide range of business practices – from the pricing and accounting policies that will ensure smooth operations, to the facilities and service provided to you and your guests.

The TradeSmart Program was designed by the Province of New Brunswick to improve the market readiness of its tourism suppliers and the rigorous certification process is administered by an independent third party. The program gives New Brunswick a leading edge in Atlantic Canada.
Since the program was introduced in 1999, we have a whole new community -- more than 80 -- small, medium and large New Brunswick tourism product suppliers who understand how to make TradeSmart work for them and how to market themselves to the Travel Trade.

All TradeSmart suppliers have demonstrated their understanding of the needs of Tour Operators and have adopted the mandatory practices of the program. This includes willingness to supply net rates, advanced block bookings, administration of vouchers – altogether meeting a total of 39 different standards covering the special commercial, administrative, group handling and customer service needs of Tour Operators and their guests.

Check out TravelTradeSmart.com
To find product ideas to enhance your itineraries, a valuable resource for Tour Operators is www.TravelTradeSmart.com. Here you will find listed all the certified suppliers, sorted by geography and also whether they are accommodations, attractions or activities. Suppliers are also categorized by suitability for MotorCoach, Groups/Specialty Tours and FIT. So check out www.TravelTradeSmart.com whether you are a MotorCoach Operator looking for a suitable hotel for a one night stop on your tour - or a FIT Operator seeking to offer unique soft adventure options.

Do Business with Confidence
The TradeSmart program means that Tour Operators can work with certified tourism suppliers confident that:
• They have been educated in the requirements of Tour Operators and their guests
• They have contracted with the TradeSmart Program to adhere to the guidelines and policies laid down for their dealings with Tour Operators
• The TradeSmart policies and guidelines have been developed to cover all the key aspects of their relationship with you
• They understand your needs and are keen to do business with you

For More Information:
Bruno LaPlante
Market Development Specialist - North America
Tel: 506-444-6720 Fax: 506-453-7127
bruno.laplante@gnb.ca
tradesmart@gnb.ca
www.TravelTradeSmart.com